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This Mailing List allows you to zero in on the people most interested in hearing about your latest Garden Center Sale. Each postcard will be printed with the Full Name of the Resident. First you choose a region or regions of focus. From here there are three broad categories that delimit the people you might mail your postcard to: demographic, economic, and lifestyle information. You will want to reflect on who your clientele is before you compose this list.
Demographic information by which you can delimit your list includes gender, age, number of children, education level, age, occupation, and more. If your product especially appeals to divorced, college-educated women, in late-middle age, you can find them.
Economic information by which you can delimit your list includes income level, length and type of residence, whether they're credit card users, and more. If you want the addresses of all the millionaires in town, or all the apartment renters, you can find them.
Lifestyle information by which you can delimit your list includes interest in the arbicycling, civic activity, foreign travel, pets, car ownership, wildlife, and, of course, gardening. This is a very powerful factor in creating a mailing list of precisely those people more interested in your message.
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